Monday, February 11, 2008


The image above is a good example of the wrong way to handle environmental imagery according to Getty.

Getty Images just completed a year-long study of environmental advertising and 2500 hundred images later came up with this piece of interesting insight:

"Firms seeking to advertise their green credentials should shun generic images associated with climate change such as polar bears and melting ice floes.

"'When it comes to the visual language of the environment, we are in danger of killing it as a meaningful symbol with visual cliché,'" said Lewis Blackwell, creative advisor at Getty Images."

Found via treehugger.

No comments: